Our Team

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Janice Neitzel, Principal and Founder

Ms. Neitzel guides top food industry decision-makers to plan and implement responsible sourcing improvements and messaging for higher welfare meat, dairy, and eggs. She has advised Harris Teeter, Kroger, Starbucks, Unilever, McDonald’s, Sonic Corp., PF Chang’s, and more in taking … Read More

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Debbie Zapatka, Director of Graphic Design

Ms. Zapatka is one of the top talents in design and art direction with a career that spans 25 years working with some of the best known companies in the world including CVS/Caremark, SkyMall, PetSmart, Intel, Leo Burnett, and Ogilvy. She … Read More

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Dr. Temple Grandin, Advisor

Dr. Temple Grandin is an expert on animal behavior and Professor of Animal Science at Colorado State University. Dr. Grandin has designed humane handling systems for half the cattle-processing facilities in the US, as well as in Canada, Europe, Mexico, … Read More

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Peter Monteleone, Principal

Mr. Monteleone has many years of experience in sales and business development of agricultural products, representing dozens of organic and biodynamic producers in the U.S. and abroad. Peter recently completed a business plan for a distribution company focusing exclusively on … Read More

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R. Carter McRee, Principal

R. Carter McRee is on a mission to help his fellow humans become healthier. In 1991 he received a PhD in Biomedical Sciences before spending nine years doing scientific research. In 2000 he began a career as a medical liaison … Read More

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Karen Hudson, Advisor

Ms. Hudson lives on a fifth generation family farm, is co-founder of ICCAW (Illinois Citizens for Clean Air and Water), President of the DEA (Dairy Education Alliance) and is an environmental consultant to the Socially Responsible Agricultural Project. Karen was … Read More

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Jim Slama, Advisor

Mr. Slama is the founder and president of FamilyFarmed.org, which encourages the production, marketing and distribution of locally grown and responsibly produced food and goods. FamilyFarmed.org expands the market for local farmers and food producers, by advancing the Community Supported … Read More

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Richard Wood, Advisor

Richard Wood is Executive Director of Food Animal Concerns Trust (FACT) in Chicago. Mr. Wood provides leadership and direction to FACT’s programs. Prior to joining FACT, Mr. Wood was a consultant to advocacy organizations including the Citizens Organizing Project, which … Read More

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Alma Triplett, Principal

Ms. Triplett has 26 years experience at a $24B global restaurant company managing global and multi-cultural organizational change through identification and management of stakeholders, organizational design, leadership development, training, talent management, workforce strategies, and planning and executing key communications.  With … Read More