Animal welfare is now serious business, rather than a niche option

IMG_4183The headline in my inbox says “Animal welfare is now serious business rather than a niche option,” according to the global Business Benchmark for Animal Welfare (BBFAW) report. Animal welfare has shot up the priority list for food companies, but reporting remains “relatively underdeveloped.” This is according to new global analysis that shows how consumer and political pressure has pushed animal welfare requirements up beyond the niche, premium brands.

Measured animal welfare criteria need to appear in your sustainable food strategy and in your sustainability reporting.

Our data-driven Meat, Dairy & Egg Sourcing Assessment provides these results.

With either option, we confidentially survey your suppliers to increase your understanding of animal welfare in your supply chain. We collect 3rd party audits of on-farm, transportation and slaughter animal welfare audits to check for compliance and corrective actions.

  1. Our Meat, Dairy & Egg Animal Welfare Sourcing Assessment key performance indicators (KPIs) reflect the concerns of Dr. Temple Grandin and of animal advocacy groups while providing input into the BBFAW Report. We evaluate supplier responses against sales data and produce a report of Current State and Recommendations.
  2. OR, we can use the TSC Animal Welfare Toolkit when you purchase the license. Our team has the expertise to analyze supplier toolkit responses and produce input to the BBFAW Report along with a written report of Current State and Recommendations.

Why is Animal Welfare important?

Every month, a new video appears on TV and social media showing livestock conditions that raise consumer objections. Cage-free eggs, gestation crates, growth hormones, piglet thumping, day-old male chicks being ground alive, fast-growing broiler chickens, castration without pain relief, lame dairy cows, and chickens scalded alive are just some of the animal welfare issues animal advocacy groups are bringing to light and there will be more in the coming years. Your customers are and will be seeing painful images of these issues on social media videos.

If a bad video would surface about one of your suppliers and you are approached by your customers or an animal advocacy group, our confidential Meat, Dairy & Egg Animal Welfare Sourcing Assessment safeguards your brand by showing that you are responsibly checking supplier audits on a consistent basis. Our certified group facilitator guides your team in developing animal welfare policy.

What is “Humane?”

  1. The definition of “humane” is being decided by consumers viewing social media. With food safety there are many regulations that must be followed. There are few farm animal welfare regulations. Farm animals are excluded from the U.S. Animal Welfare Act and poultry are excluded from the federal Humane Slaughter Act. This has led to the development of widely-accepted animal welfare criteria that are species-specific, such as Animal Welfare Approved, Certified Humane and Global Animal Partnership (GAP) 5-step program. Our Meat, Dairy & Egg Sourcing Assessment guides you in understanding the various levels of livestock conditions in your supply chain.
  2. There is evidence showing food from animals living more “humane” lives in better conditions with better feed can provide better nutrition and food safety.

Why is a confidential Meat, Dairy & Egg Sourcing Assessment (Animal Welfare RFI) necessary?

  1. Buyers cannot physically visit all of their supply chain facilities annually, so the confidential Meat, Dairy & Egg Animal Welfare Sourcing Assessment ensures that vital information is captured. It ensures that suppliers understand that you are focused on the supply chain and the practices that are used on-farm, during transport and in slaughter/processing.
  2. Through the confidential Meat, Dairy & Egg Animal Welfare Sourcing Assessment, you begin to understand your supply partners’ practices so that you can develop practical animal welfare positions and policies. Published animal well-being standards/expectations keep supply partners aligned.
  3. Understanding your current state as a result of your confidential Meat, Dairy & Egg Animal Welfare Sourcing Assessment can lead to development of animal well-being criteria to include in your specifications, RFP’s, and vendor communications.
  4. The confidential Meat, Dairy & Egg Animal Welfare Sourcing Assessment provides documentation that can be used for marketing purposes, to satisfy animal advocacy organizations, shareholders and annual reports. It can give customers assurance that the products they are purchasing meet animal welfare criteria.

Our website is to understand our expertise, view testimonials and see some of our service offerings. Contact us to take advantage of a complimentary 20-minute animal welfare phone consultation. This is an opportunity to discuss your animal welfare policy, sourcing challenges, upcoming commitments, and how to ensure compliance from suppliers and producers.

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