Animal welfare is now serious business, rather than a niche option
The headline in my inbox says “Animal welfare is now serious business rather than a niche option,” according to the global Business Benchmark for Animal Welfare (BBFAW) report. Animal welfare has shot up the priority list for food companies, but reporting remains “relatively underdeveloped.” This is according to new global analysis that shows how consumer and political pressure has pushed animal welfare requirements up beyond the niche, premium brands.
Measured animal welfare criteria need to appear in your sustainable food strategy and in your sustainability reporting.
With either option, we confidentially survey your suppliers to increase your understanding of animal welfare in your supply chain. We collect 3rd party audits of on-farm, transportation and slaughter animal welfare audits to check for compliance and corrective actions.
Every month, a new video appears on TV and social media showing livestock conditions that raise consumer objections. Cage-free eggs, gestation crates, growth hormones, piglet thumping, day-old male chicks being ground alive, fast-growing broiler chickens, castration without pain relief, lame dairy cows, and chickens scalded alive are just some of the animal welfare issues animal advocacy groups are bringing to light and there will be more in the coming years. Your customers are and will be seeing painful images of these issues on social media videos.
If a bad video would surface about one of your suppliers and you are approached by your customers or an animal advocacy group, our confidential Meat, Dairy & Egg Animal Welfare Sourcing Assessment safeguards your brand by showing that you are responsibly checking supplier audits on a consistent basis. Our certified group facilitator guides your team in developing animal welfare policy.
Our website is www.SustSolutions.com to understand our expertise, view testimonials and see some of our service offerings. Contact us to take advantage of a complimentary 20-minute animal welfare phone consultation. This is an opportunity to discuss your animal welfare policy, sourcing challenges, upcoming commitments, and how to ensure compliance from suppliers and producers.