Responsible Sourcing Strategic Planning
Through Responsible Sourcing Strategic Planning, we facilitate a Crawl-Walk-Run approach with actionable steps to satisfy customers and take advantage of business opportunities to earn Millennial loyalty to your brand’s value equation.
According to the global 2016 Business Benchmark for Animal Welfare (BBFAW) report, “animal welfare is now serious business rather than a niche option. Animal welfare has shot up the priority list for food companies, but reporting remains “relatively underdeveloped.” Consumer and political pressure has pushed standards up beyond the niche, premium brands.”
Measured animal welfare criteria need to appear in your sustainable food strategy and sustainability reporting. You need to have a complete picture of animal welfare conditions in your supply chain.
Cage-free eggs, gestation crates, piglet thumping, day-old male chicks being ground alive, fast-growing broiler chickens, castration without pain relief, lame dairy cows, and chickens scalded alive are just some of the animal welfare issues animal advocacy groups are bringing to light and there will be more in the coming years. Your customers are and will be seeing painful images of these issues on social media videos.
It is most important to establish your team and develop an approachable, believable and doable animal protein responsible sourcing strategy. There are opportunities in increasing supply chain animal welfare and reducing antibiotics and growth hormones.