There are two ways to drive change towards more responsible sourcing. One is by reacting to NGO pressure.The other is to empower curious, motivated leaders within your organization to develop awareness of food industry animal welfare / food safety risks and develop the leadership skills needed to effect change throughout your organization.

Building Awareness and Collaboration

We use an awareness-building empowerment approach with exposure to prominent industry leaders and a series of books, articles, and videos. The training consists of 4 full days once a month across 4 months. It is a participant-led discussion for 5 to 15 people combining leadership components with speakers and relevant media. Topics include farm animal welfare, food safety, antibiotic use, farmer impact, animal welfare certifications, product quality, etc.

Prominent Industry Players, such as:

• Dr. Temple Grandin, Ph.D. Animal Science, Colorado State University
• Karen Hudson, Socially Responsible Agricultural Project (SRAP)
• Dr. Wendy Fulwider, Ph.D, USDA National Organic Program’s National Organic Standards Board
• Jim Slama, FamilyFarmed.org
• And more…

Book Selections (sample)

• The Compassionate Carnivore, Catherine Friend
• The Righteous Porkchop, Nicolette Hahn Niman
• Animal Factory, David Kirby
• Animals Make us Human, Dr. Temple Grandin
• Companies on a Mission, Michael Russo
• Switch: How to Change Things When Change is Hard, Chip and Dan Heath
• And more…

Videos (sample)

• Through Farmer’s Eyes – Impacts of Industrial Agriculture
• The Pig Picture
• Living Downstream
• And more…

Leadership Building

Managing the change process is a critical and overlooked element in organizations. Organizations don’t adapt to change; their people do, so while changing human behavior is complex, we equip participants with the leadership actions necessary to become effective change agents.