Why Sustainable Solutions Group?
Transparency is a reality that can happen to you OR you can take advantage of it. Sustainable Solutions Group helps you control and communicate transparency to your customers through effective messaging of your innovative Responsible Sourcing Roadmap for healthy, humane sourcing over time.
Why Responsible Sourcing for Healthy Eating?
Demand for healthy, higher welfare food is greater than is supply, and without a 5-year plan for sourcing healthy, higher welfare ingredients over time, you will miss out.
Demand for Healthy, Humane, and Traceable Food
A 2010 Ethical food study finds that nearly 70% of American consumers are willing to pay more for “ethical” foods and 91% include animal welfare in their criteria defining “ethical” foods.
A 2010 study, Consumer Perceptions of Food Production, finds that nearly 70% of respondents want to know how producers are ensuring farmed animal care.
A 2008 Hartman study reveals the need for sustainability of ingredient sourcing as part of a Corporate Responsibility (CSR) initiative. Consumers’ sustainable ingredient priorities include meat, milk, eggs, seafood, and yogurt.
The Supermarket Guru, Phil Lempert’s 2011 Food Trends says: “Consumers will expand recognition of and commitment to social responsibilities, including the humane treatment of animals.”
Technomic’s 2011 Restaurant trend says more attention will be paid to producers on menus, as “celebrity farmers” provide the traceability consumers are looking for.
The Motley Fool’s “Seeking More Humane Profits” notes: “In their search for truly ethical companies, socially responsible investors highly rank businesses that work to eradicate cruelty from their operations.”
Attracting the LOHAS Market
The largely untapped $300B LOHAS (Lifestyles of Health and Sustainability) market segment is 20% of the population and controls 33% of expendable dollars. LOHAS is comprised of upscale, belief-driven consumers who are committed to ethical spending and don’t switch brands to save money. LOHAS is a megatrend not to be overlooked or taken for granted. LOHAS customers will purchase your product (or not) based on their understanding of animal welfare and healthy eating criteria. You want the loyal LOHAS market committed to your brand.
Serving International Markets
Animal welfare is a top concern in some international markets; even more than local or organic.
Contact us for a Responsible Sourcing Assessment of your meat, dairy, eggs, and seafood.