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Contact Us for Animal Welfare Messaging

Animal Welfare is a Pillar of Sustainable Food

 

According to the global 2016 Business Benchmark for Animal Welfare (BBFAW) report, “animal welfare is now serious business rather than a niche option. Animal welfare has shot up the priority list for food companies but reporting remains “relatively underdeveloped.” Consumer and political pressure has pushed standards up beyond the niche, premium brands.”

 

Measured animal welfare criteria need to appear in your sustainable food strategy and in your sustainability reporting. You need to have a complete picture of animal welfare conditions in your supply chain.

 

Cage-free eggs, gestation crates, growth hormones, piglet thumping, day-old male chicks being ground alive, fast-growing broiler chickens, castration without pain relief, lame dairy cows, and chickens scalded alive are just some of the animal welfare issues animal advocacy groups are bringing to light and there will be more in the coming years. Your customers are and will be seeing painful images of these issues on social media videos.

  • Through Responsible Sourcing Strategic Planning we facilitate a Crawl-Walk-Run approach with actionable steps to earn Millennial loyalty to your brand’s value equation. Measured animal welfare criteria, such as cage-free eggs and gestation crate free pork, need to appear in your sustainable food strategy and in your sustainability reporting.

 

We use a results-based approach to guide companies to build brand equity and attract the best talent. Contact us to find out more.

 

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